Alternative (alt) text on images

Issue: If you don’t provide good, contextually appropriate alternative (alt) text, the information conveyed by images in your site will be hidden from blind users.

Who’s affected: Screen reader users (blind), people with slow or weak internet (alt text is what shows up on the screen if the image is slow to load)

WCAG standard: Guideline 1.1: Non-text content

What to do: Read Amy’s favorite article on alt text. Don’t rely on the alt text that came with your image from your site’s media library. Every time you place an image, ask yourself what it should say in the context of your page. You may also want to check out our post on social alt text.